Why did Kenzo choose the poppy as the flower for his perfume?

Kenzo Takada, Kenzo's founder, loved to pepper his fashion collections with the poppy, his flower of predilection.

A paradoxical flower. Wild, joyful, indomitable and seemingly fragile.

Growing in places you wouldn't expect. Unsuitable for a bouquet.

And – irony of ironies – devoid of fragrance... But never mind that!

The challenge was greater still: To compose the perfume of a flower that, until now, expressed itself uniquely in the language of colour: an intense, vibrant red like a cry of joy.